My Crazy Dream: Maynor De Leon

My Crazy Dream: Sarah Reinertsen

A*POV: Evgenia Medvedeva

A*POV: Koa Smith

A*POV: Kevin Mayer

Wake Up Call: Tony Finau

Wake Up Call: Jordan Canada

Wake Up Call: Maynor De Leon

Agency: Conscious Minds

Nike: Originals

Our team launched Nike’s first TV channel. (Sort of.)

We slated a lineup, casted athletes, and even piloted a few different “shorts.”

The first one we tried out was My Crazy Dream. The name really says it all. We wanted to follow some everyday athletes as they chased a crazy dream and tell their stories.

Another one we “green lit” was A*POV. The idea here was to give our audience a dizzying front-row seat from an elite athlete’s point of view. It was a GoPro collab.

The third one we tried? Wake Up Calls. Every Monday morning, we had a different athlete use their voice to get millions of other athletes up and moving on @nike.

I’ve included some of my faves from each of these show patterns.