Creative Direction

OOH

Expotique

After Party @ SoFi (Shoutout Doechii)

Experiential
To recruit our girlies to run in the After Dark Tour, we created our very own Spice Girls-inspired After Dark Tour Bus, stopping at college campuses across the US and giving away Tour merch after guided night runs.

**Nike Senior CD:** Lauren Gallo
Nike Running CD: David Kauder
**CD (Copy):** Kris Cantrell
**AD:** Eric Pagsanjan
**Senior Designer:** Keith Liban

At night, the streets belong to runners. Just not all of them.

For women, every step under the stars is a calculated risk. But it shouldn’t be.

We created The After Dark Tour to give every woman around the world a chance to run without fear when the sun goes down.

Every stop sold out.